Selling on WhatsApp has strategies that are unique to every niche. Among the advantages of WhatsApp marketing is the ability to reach out to clients on their chosen channel. Fast, safe, and reasonably priced. Greater demographic reach. Supports personalized and interesting communication. Provides helpful customer insights. Automates processes and FAQs.

WhatsApp Business offers capabilities to automate, sort, and swiftly respond to messages, which makes communicating with customers simple. Additionally, it’s designed to function and feel exactly like WhatsApp Messenger. Everything you’re used to doing, like messaging and sharing images, can be done with it. Your message is safely delivered to the recipient selected by the business when you message a WhatsApp business account.

Chats with businesses that make use of the WhatsApp Business app or who handle and store customer communications themselves are regarded by WhatsApp as being end-to-end encrypted. WhatsApp is still free for individuals and small businesses to use, but their API is not.

To start selling on WhatsApp, join WhatsApp Business. Build a profile for your business. Set your opening hours, a salutation, and a summary of your company following that. Create a catalog of products. Share products with customers. If you can, get your company a website. Market your products. Take control of your WhatsApp orders.

Selling on WhatsApp has strategies that are unique to every niche. We would be elaborating some tools for sales that need to be considered for successful WhatsApp marketing in a list of Do’s and Don’ts;

Do’s

1. Use separate numbers for your business and personal life

Personal phone numbers shouldn’t be used for business. Get a dedicated business line. This makes it simple to recognize and prioritize messages that are connected to your business. The ability to divide your personal and business lives is the biggest advantage. You can have one line for personal calls or messages and another line for professional calls or messages if you have a second phone number. By doing this, you won’t ever have to worry about missing a crucial customer call because you’re chatting with pals. Having two separate phone numbers also provides your clients confidence that they are getting in touch with the proper person when they do. Additionally, it guarantees your privacy protection because you may screen calls and send messages using a different business number without accidentally disclosing your personal information to those who shouldn’t have it.

2. Use Chat labels

Your chats can be segmented or filtered using chat labels, which also makes it simpler to evaluate chat traffic. It enhances targeting, helping you to differentiate and follow up potential clients differently. Use labels to quickly group customers and chats into categories like new customers, new orders, unpaid orders, completed orders, or labels you can make yourself.

3. Educate your audience

Send informational materials about your product and industry. Send videos and messages to your audience with details on sales, new products, and relevant topics. Your audience has to understand that you want to assist them with useful answers for everyday life, even if your ultimate goal is to sell on WhatsApp. Avoid attempting to sell constantly.

4. Use mental triggers

By researching your customers, knowing and giving them what they want, you may show that your product is a viable solution to a certain issue of theirs. In your marketing, evoke a sense of exclusivity, expectation, belonging and scarcity.

5. Add new contacts on a regular basis

Your brand awareness, the expansion of possible potential clients, and the enlargement of your customer base with additional members of your target market are all impacted by new contacts. A niche-based contact gain is possible with us at Greenconnect. Yes, expanding your audience may seem like a lot of extra work, but the benefits far outweigh the effort. More qualified discussions with the people, brands or companies you want to do business with are more likely to start when your message is seen by more prospects who are in need of your services.

Don’ts

1. Do not only create groups or violate customers’ privacy.

Individuals feel vulnerable when their information or phone number is added to a group without their permission, as other people will have access to it. Additionally, unless you are continuously marketing this group, keep updating your status when you create sales groups.

2. Don’t humiliate your clients when marketing

Ads that are insensitive can harm a brand. A higher percentage of consumers will not purchase that brand’s products. If they are insulted, people will inevitably become defensive. Making assumptions about your audience is not a good idea. Highlight, emphasize your audience problems, but do not rub it in their faces.

3. Don’t send spam messages!

Have you ever thought about how annoying it is for someone with whom you do not personally interact to receive a message that has lengthy texts that appear to have been copied and forwarded to all of your contacts? You should take care to just send each individual stuff that is relevant to them while being careful not to spam.

4. Don’t overlook feedback

You should always pay attention to what people who you contact via WhatsApp have to say. See if they have any complaints or additions, and always remember to respond to any inquiries that may arise.

5. Don’t undervalue the power of a good business profile

Include all essential brand information in your business profile, such as the name, logo, description, and a catalog of the services and goods you provide. Customers will recognize you when they save you in their contacts, if you do this. Create a business profile and fill it with useful details like your address (with a map), your business’s description, your hours of operation, your email address, and your website.

Finally, selling on WhatsApp can be easy and profitable if you follow the right steps and understand your audience. Other steps to take for closing WhatsApp business deals easily include;

• Make Quick Replies for your most frequently asked questions and save them.

To clarify topics like approved payment methods, delivery zones, and return policies, this feature serves well as a FAQ directory.

• Create automated messages to answer to customers right away.

In order to let consumers know when to expect communication from you, you can create an away message for times when you’re not working.

• Write a welcoming message to welcome clients to your business.

Additionally, research your audience and be familiar with them. Have your buyer personas created. This is one of the needs that greenconnect can assist you with. Understanding your audience helps you identify unmet demands and gives you a full understanding of the environment in which a product is offered. This enables a corporation to better create its product/service offering and marketing plan to satisfy the needs of its target market.