A lot of small or medium business owners have really spent a lot of money on countless ads on WhatsApp TVs. It’s not something bad, but most of the time, you don’t drive sales from them because you did it the wrong way or you were ignorant of some necessary things, and then it ends up being a waste of money.
If you are in this category, then it’s time to learn how to advertise better! There are better ways to spend your money on ad services that would make it matter, and they are certainly better because you would learn the necessary things to do before running your next ad.
What to keep in mind before running your next ad:
- Identify your target audience.
- Decide what type of ad will be most effective for reaching your target audience.
- Create a budget for your ad campaign.
- Measure the results of your ad campaign.
- Adjust your ad campaign based on the results you achieve.
For example, if the majority of your ad viewers are not engaging with your ad, then you may want to adjust it to appeal more to them. On the other hand, if viewers seem drawn into and engaged with your ad, then continue running it to get the most out of it! Here’s a checklist of what to know before running your next ad:
- Not many People are ready to Engage in the Products or Services you offer in the Ad at that Point in Time
- You are likely to get Better Results From an Influencer in the Same Field as you
- Your Product, Service or Brand is Most Likely in the Awareness Stage
- You Might Need to Post Consistently
- Include A Call To Action on your Ad
At the time of your advertisement, not many people are ready to engage with your brand because they’re not familiar with the product or service yet. Create awareness first through informative advertising. Run ads that prompt people to take action with offers they can’t resist. Pay for ads that encourage customer action.
Remember: No one cares about what you’re selling until they know what you’re selling. People don’t engage with brands they don’t recognize, so create awareness ads on social media channels and paid ads to drive conversations.
Message us at greenconnect.link to get started on writing winning ads and getting plenty of returns.
When it comes to advertising, you are likely to get better results from an influencer or WhatsApp TV who is in the same field as you or who understands your field. They will have a better understanding of your product or service and provide insights relevant to your target audience.
For instance, if you run a cosmetic business, an influencer in the same field or who understands the field and has 500 followers is better to run your ad with and the ad would be more effective than someone with a 2000 generic audience.
The awareness stage is where a potential customer first becomes aware of your product, service, or brand. Focus on building awareness and educating potential customers about what you have to offer. Your ad should not be too sales-oriented but include a strong combination of visuals and sounds to leave a unique vibe.
Remember: People only consider you after a strong first impression. Your ad should connect well, and customers will take action by buying from you.
Don’t pay huge ad fees for an ad that needs consistent posting over a specified period if it won’t be repeatedly posted during that time. Make flexible ads and work with influencers or WhatsApp TV that repeat your ads, especially if you are raising awareness. Lack of consistency can turn off followers and affect brand recognition.
Always create a strategy when posting ads to know how often to post and when to back off. Be creative but ensure consistency to keep followers engaged.
A Call To Action (CTA) is essential. If you want messages, don’t just add your number; add it in a link to make it clickable and add a custom message to it. Always include a Call To Action in your ad to guide users on the action you want them to take.
Instructions like “learn more” or “click here” will help drive traffic to your website where people can learn more about your product or service. Including a Call-To-Action saves time and tells potential customers exactly what to do.
In conclusion, posting ads is the best way to drive traffic, but posting them without the best knowledge of how to make winning posts is a waste of money. We hope this article guides you in understanding what makes a good post and how to make one.
